Hi, I'm Victoria Lamanna, a public relations student at Utica College. The purpose of this blog will be to follow the many ways that the Disney Company promotes their new movie "Oz the Great and Powerful". So far, they have played commercials, released merchandise, and much more. Check back for my next post where I will be observing how the Disney Company promotes "Oz" in their theme parks. Yes, that's right! My next stop is Disneyland in Anaheim, California.