To alert the media of the start of the production of the movie "Oz the Great and Powerful", the Walt Disney Studios put out a news release to generate publicity for the new movie. The news release was released on July 25, 2011, almost a year before the premier of the movie.
Disney used the news release to inform the public of their plans to create the movie and that they had already started production.
Check out the news release:
http://www.waltdisneystudios.com/corp/news/730
Sunday, April 21, 2013
Blogging About Oz
Social media not only allows a company to directly communicate with the public, but it also allows for two-way communication. The Disney Company attacks the concept of social media head-on with their blog, Disney Parks Blog. Here, many Disney experts keep readers updated on all things happening within the world-wide parks.
Thomas Smith, the Social Media Director of Disney Parks, posts a weekly blog called "Take 5". It is a weekly re-cap of the must-reads for that week. On March 9, 2013, he posted "Take 5: 'Oz the Great and Powerful' at Disney Parks." This post had links to 5 posts about the movie in the parks:
Check out Thomas Smith's Take 5!
http://disneyparks.disney.go.com/blog/2013/03/take-5-oz-the-great-and-powerful-at-disney-parks/
Thomas Smith, the Social Media Director of Disney Parks, posts a weekly blog called "Take 5". It is a weekly re-cap of the must-reads for that week. On March 9, 2013, he posted "Take 5: 'Oz the Great and Powerful' at Disney Parks." This post had links to 5 posts about the movie in the parks:
- Celebrating Springtime at Epcot in the Land of Oz
- Get a Sneak Peek at 'Oz the Great and Powerful' at Disney California Adventure Park During 'Limited Time Magic'
- Disney Parks Celebrate 'Oz the Great and Powerful' with New Merchandise
- The Land of Oz Garden Magically Appears at Epcot
- Off to See the Wizard: 'Journey to Oz Balloon Tour' Visits the Disneyland Resort
Check out Thomas Smith's Take 5!
http://disneyparks.disney.go.com/blog/2013/03/take-5-oz-the-great-and-powerful-at-disney-parks/
Facebook and Twitter
The Facebook Page:
The most important element to the website is their links to social media like Facebook and Twitter.
The "Oz the Great and Powerful" Facebook page has over 940,000 likes and states that over 37,000 people talking about the movie.
Check out the website here:
http://disney.go.com/thewizard/#
The Facebook page includes videos and photos from the movie, a sweepstakes, and a map of the Balloon Tour. The Balloon Tour is an actual hot air balloon that says "Oz the Great and Powerful" on it, and it travels across the country. Followers can vote for a city that is close to them to have the balloon come visit them as well an early Imax screening.
Disney utilizes social media as a tool to generate news for the movie. Specifically the sweepstakes, will entice people to not only like the "Oz the Great and Powerful" Facebook page, but also enter the sweepstakes. The Facebook page also generates anticipation for the movie. The page was created on May 25, 2011, almost two years before the movie actually premiered. Even after the movie has been in theaters for many weeks, Disney continues to post onto the page; the most recent was April 15, 2013. By making sure that the page is updated, Disney can keep the movie fresh in its followers mind.
Social media also allows Disney to reach people directly. A post can be seen right in their newsfeed along with posts from their friends. Social media also allows for two-way communication. People can leave comments or ask questions directly to Disney, who can easily respond.
Check out the Facebook page here:
https://www.facebook.com/OzTheGreatAndPowerful
Twitter:
In the same way as Facebook, Disney uses Twitter to reach people directly and to keep them updated and informed. The Twitter was established on November 8, 2012 and its most recent post was March 25, 2013. The website also contains the twitter feed on the homepage.
Check out the Twitter page here:
https://twitter.com/DisneyOzMovie
The most important element to the website is their links to social media like Facebook and Twitter.
The "Oz the Great and Powerful" Facebook page has over 940,000 likes and states that over 37,000 people talking about the movie.
 |
| http://disney.go.com/thewizard/#/gallery |
Check out the website here:
http://disney.go.com/thewizard/#
The Facebook page includes videos and photos from the movie, a sweepstakes, and a map of the Balloon Tour. The Balloon Tour is an actual hot air balloon that says "Oz the Great and Powerful" on it, and it travels across the country. Followers can vote for a city that is close to them to have the balloon come visit them as well an early Imax screening.
Disney utilizes social media as a tool to generate news for the movie. Specifically the sweepstakes, will entice people to not only like the "Oz the Great and Powerful" Facebook page, but also enter the sweepstakes. The Facebook page also generates anticipation for the movie. The page was created on May 25, 2011, almost two years before the movie actually premiered. Even after the movie has been in theaters for many weeks, Disney continues to post onto the page; the most recent was April 15, 2013. By making sure that the page is updated, Disney can keep the movie fresh in its followers mind.
Social media also allows Disney to reach people directly. A post can be seen right in their newsfeed along with posts from their friends. Social media also allows for two-way communication. People can leave comments or ask questions directly to Disney, who can easily respond.
Check out the Facebook page here:
https://www.facebook.com/OzTheGreatAndPowerful
Twitter:
In the same way as Facebook, Disney uses Twitter to reach people directly and to keep them updated and informed. The Twitter was established on November 8, 2012 and its most recent post was March 25, 2013. The website also contains the twitter feed on the homepage.
Check out the Twitter page here:
https://twitter.com/DisneyOzMovie
Website
The Website:
The website for "Oz the Great and Powerful" is one of the best I have ever seen. The 3-D like background allows users to scroll around the scene to view at different angles.
Users can watch videos like:
Check out the website:
http://disney.go.com/thewizard/#
The Facebook Page:
The most important element to the website is their links to social media like Facebook and Twitter.
The "Oz the Great and Powerful" Facebook page has over 940,000 likes and states that over 37,000 people talking about the movie.
The Facebook page includes videos and photos from the movie, a sweepstakes, and a map of the Balloon Tour. The Balloon Tour is an actual hot air balloon that says "Oz the Great and Powerful" on it, and it travels across the country. Followers can vote for a city that is close to them to have the balloon come visit them as well an early Imax screening.
Disney utilizes social media as a tool to generate news for the movie. Specifically the sweepstakes, will entice people to not only like the "Oz the Great and Powerful" Facebook page, but also enter the sweepstakes. The Facebook page also generates anticipation for the movie. The page was created on May 25, 2011, almost two years before the movie actually premiered. Even after the movie has been in theaters for many weeks, Disney continues to post onto the page; the most recent was April 15, 2013. By making sure that the page is updated, Disney can keep the movie fresh in its followers mind.
The website for "Oz the Great and Powerful" is one of the best I have ever seen. The 3-D like background allows users to scroll around the scene to view at different angles.
 |
| http://disney.go.com/thewizard/# |
- Trailers
- Opening title sequence
- Exclusive clips
- Music videos
- Cast-member interviews
Check out the website:
http://disney.go.com/thewizard/#
The Facebook Page:
The most important element to the website is their links to social media like Facebook and Twitter.
The "Oz the Great and Powerful" Facebook page has over 940,000 likes and states that over 37,000 people talking about the movie.
The Facebook page includes videos and photos from the movie, a sweepstakes, and a map of the Balloon Tour. The Balloon Tour is an actual hot air balloon that says "Oz the Great and Powerful" on it, and it travels across the country. Followers can vote for a city that is close to them to have the balloon come visit them as well an early Imax screening.
Disney utilizes social media as a tool to generate news for the movie. Specifically the sweepstakes, will entice people to not only like the "Oz the Great and Powerful" Facebook page, but also enter the sweepstakes. The Facebook page also generates anticipation for the movie. The page was created on May 25, 2011, almost two years before the movie actually premiered. Even after the movie has been in theaters for many weeks, Disney continues to post onto the page; the most recent was April 15, 2013. By making sure that the page is updated, Disney can keep the movie fresh in its followers mind.
Online Merchandise
Disney has a very large online store where they sell everything from small kitchen appliances to jewelry to toys. All of the merchandise sold at disneystore.com are themed around Disney characters, movies, and Disney park attractions.
The Disney Store also sells "Oz the Great and Powerful" merchandise to promote the movie. This merchandise includes:
http://www.disneystore.com/oz-the-great-and-powerful/mn/1016702/?catalogFromSearch=10002
The Disney Store also sells "Oz the Great and Powerful" merchandise to promote the movie. This merchandise includes:
- Adult and child costumes
- Accessories
- Dolls
- Stuffed Animals
- Vinylmations (figurines)
- Clothing
- Bags
- Mugs
- Journals/ Notecards
- Office Accessories
http://www.disneystore.com/oz-the-great-and-powerful/mn/1016702/?catalogFromSearch=10002
Disneyland Merchandise!
Where ever you go in Disneyland, there are gift shops everywhere. After every attraction or show there is a gift shop that sells merchandise themed around that ride or characters.
Not only does Disney take advantage of their parks to sell their character merchandise, but also to sell their movie merchandise. This not only promotes the movie, but also sells merchandise.
The shops in Disneyland were full of "Oz the Great and Powerful" merchandise. Items included...
Not only does Disney take advantage of their parks to sell their character merchandise, but also to sell their movie merchandise. This not only promotes the movie, but also sells merchandise.
The shops in Disneyland were full of "Oz the Great and Powerful" merchandise. Items included...
Vinylmation (Disney Figurines) and Books
Oz Dolls
T-Shirts
Costume Hats
Hidden Within the Park
Within the Disneyland park are various displays of "Oz the Great and Powerful" props and replicas promoting the movie.
Here are replicas of the costumes worn by Glinda, the good witch, and the Wizard in the movie.
A display case in an art gallery contained an Oz crown, music box, china doll, and Oz hat.
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