Blogging About Oz

Social media not only allows a company to directly communicate with the public, but it also allows for two-way communication. The Disney Company attacks the concept of social media head-on with their blog, Disney Parks Blog. Here, many Disney experts keep readers updated on all things happening within the world-wide parks.

Thomas Smith, the Social Media Director of Disney Parks, posts a weekly blog called "Take 5". It is a weekly re-cap of the must-reads for that week. On March 9, 2013, he posted "Take 5: 'Oz the Great and Powerful' at Disney Parks." This post had links to 5 posts about the movie in the parks:

1. Celebrating Springtime at Epcot in the Land of Oz
2. Get a Sneak Peek at 'Oz the Great and Powerful' at Disney California Adventure Park During 'Limited Time Magic'
3. Disney Parks Celebrate 'Oz the Great and Powerful' with New Merchandise
4. The Land of Oz Garden Magically Appears at Epcot
5. Off to See the Wizard: 'Journey to Oz Balloon Tour' Visits the Disneyland Resort

These posts not only promote the Disney parks, but also the movie.

Check out Thomas Smith's Take 5!
http://disneyparks.disney.go.com/blog/2013/03/take-5-oz-the-great-and-powerful-at-disney-parks/