To alert the media of the start of the production of the movie "Oz the Great and Powerful", the Walt Disney Studios put out a news release to generate publicity for the new movie. The news release was released on July 25, 2011, almost a year before the premier of the movie.
Disney used the news release to inform the public of their plans to create the movie and that they had already started production.
Check out the news release:
http://www.waltdisneystudios.com/corp/news/730
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