A Sneak Peek!

While in Disneyland, I came across a giant billboard-like cut out for "Oz the Great and Powerful" in the Disney's California Adventure park.

The giant sign was not only a great photo-op for tourists, but also a sign advertising that the park hosts a 4-D Sneak Peek of the movie. Any guest who visited the attraction "Muppet*Vision 3-D" got this sneak peak of the movie.

A 4-D attraction in Disneyland or Disney World is usually a 3-D movie with extra elements that make it 4-D. For example, if a character in the movie sneezes towards the camera, the audience may get sprinkled with water. This technique makes the audience feel like they are in the movie being sneezed on.

Disney advertises this movie to not only Disney-lovers who are visiting the park, but also to families and individuals who like the Muppets and visit that attraction. Disney took advantage of the audience that was already sitting, waiting for the attraction to start. This raises awareness of the movie to the audience and also gives the audience a sample of the movie to entice them to want more of it. This is similar to the goal of a movie trailer or a commercial.

Check out the Disney Parks Blog featuring this exclusive 4-D sneak peek!
http://disneyparks.disney.go.com/blog/2013/02/get-a-sneak-peek-at-oz-the-great-and-powerful-at-disney-california-adventure-park-during-limited-time-magic/