Facebook and Twitter

The Facebook Page:
The most important element to the website is their links to social media like Facebook and Twitter.
The "Oz the Great and Powerful" Facebook page has over 940,000 likes and states that over 37,000 people talking about the movie.

http://disney.go.com/thewizard/#/gallery
 

Check out the website here:
http://disney.go.com/thewizard/#

The Facebook page includes videos and photos from the movie, a sweepstakes, and a map of the Balloon Tour. The Balloon Tour is an actual hot air balloon that says "Oz the Great and Powerful" on it, and it travels across the country. Followers can vote for a city that is close to them to have the balloon come visit them as well an early Imax screening.

Disney utilizes social media as a tool to generate news for the movie. Specifically the sweepstakes, will entice people to not only like the "Oz the Great and Powerful" Facebook page, but also enter the sweepstakes. The Facebook page also generates anticipation for the movie. The page was created on May 25, 2011, almost two years before the movie actually premiered. Even after the movie has been in theaters for many weeks, Disney continues to post onto the page; the most recent was April 15, 2013. By making sure that the page is updated, Disney can keep the movie fresh in its followers mind.

Social media also allows Disney to reach people directly. A post can be seen right in their newsfeed along with posts from their friends. Social media also allows for two-way communication. People can leave comments or ask questions directly to Disney, who can easily respond.

Check out the Facebook page here:
https://www.facebook.com/OzTheGreatAndPowerful

Twitter:
In the same way as Facebook, Disney uses Twitter to reach people directly and to keep them updated and informed. The Twitter was established on November 8, 2012 and its most recent post was March 25, 2013. The website also contains the twitter feed on the homepage.

Check out the Twitter page here:
https://twitter.com/DisneyOzMovie