Website

The Website:
The website for "Oz the Great and Powerful" is one of the best I have ever seen. The 3-D like background allows users to scroll around the scene to view at different angles.

http://disney.go.com/thewizard/#

Users can watch videos like:

• Trailers
• Opening title sequence
• Exclusive clips
• Music videos
• Cast-member interviews

The website also provides a brief summary of the story as well as a gallery of downloadable pictures. Wallpapers for phones, iPads, tablets or PCs can also be downloaded, as well as icons and images for Twitter, Facebook and Google+. Movie tickets can also be purchased directly through the website.

Check out the website:
http://disney.go.com/thewizard/#


The Facebook Page:
The most important element to the website is their links to social media like Facebook and Twitter.
The "Oz the Great and Powerful" Facebook page has over 940,000 likes and states that over 37,000 people talking about the movie.

The Facebook page includes videos and photos from the movie, a sweepstakes, and a map of the Balloon Tour. The Balloon Tour is an actual hot air balloon that says "Oz the Great and Powerful" on it, and it travels across the country. Followers can vote for a city that is close to them to have the balloon come visit them as well an early Imax screening.

Disney utilizes social media as a tool to generate news for the movie. Specifically the sweepstakes, will entice people to not only like the "Oz the Great and Powerful" Facebook page, but also enter the sweepstakes. The Facebook page also generates anticipation for the movie. The page was created on May 25, 2011, almost two years before the movie actually premiered. Even after the movie has been in theaters for many weeks, Disney continues to post onto the page; the most recent was April 15, 2013. By making sure that the page is updated, Disney can keep the movie fresh in its followers mind.