While at the ordering window I noticed that Award Wieners was offering something very special; a lunch themed around the movie, "Oz the Great and Powerful."
The hotdog was called the "Yellow Brick Roll" and was made of a Kobe all-beef Chicago-style hotdog. It is served with cheddar-poppy yellow roll with dill pickles, tomatoes, onions, pepperoncini and sweet emerald green relish. The "yellow-brick" roll makes reference to the yellow-brick road that leads to the Emerald City. The roll also has poppy-seeds in it, which in the movie, the poppy field causes visitors to fall fast asleep. The Emerald City is also represented by the emerald green relishes.
The specialty drink was called the "Wizard Blizzard", which was a concoction of lemonade, granny smith apple flavoring, and was topped with a citrus foam. Oh, and the entire drink glowed!
By offering a special product to advertise a movie, it not only attracts those who like the movie to the product, but also attract those who like the product to the movie. Disney thought outside of the box and created a way to weave in the "Oz" movie in an unexpected but pleasant place. This is marketing genius. The public expects to be able to buy movie merchandise and to see commercials promoting the movie on TV. By offering this product, Disney not only increases their chances to make a sale, but also increases awareness of the movie.
Check out this link to Disney's food blog post featuring these specialty products:
http://www.disneyfoodblog.com/2013/04/16/dining-in-disneyland-award-wieners-serving-up-oz-themed-menu-items/
No comments:
Post a Comment